It's undeniable that as a society, we love coffee. For many, the coffee craze is elaborately ritualistic and an essential daily practice. The Food and Drug Administration even says it's a quick shot of energy to the brain, it kicks in quickly and stays around for several hours, working wonders for concentration and mental performance.

The hotel industry is all about customer service, but the businesses that reach higher will be the ones to stand out. In today's competitive marketplace, there are ways that hotels can innovate new customer service techniques to better accommodate their guests. But these changes do not need to be large scale. From better hotel coffee machines to complimentary wifi, the following are just some of the ways that businesses can improve the guest experience.